Social Entrepreneurs seek to find ways to benefit society through innovative business practices. This area of business is on the cutting edge for new start ups who previously may have sort to be a not for profit or social enterprise. Why is a social entrepreneurship on the cutting edge for business? There is a global move in business towards sustainability and respect for the people we work with, the environment that we use and the profit that is driven from our business ventures. In the coming decades the move towards sustainable business will be massive IF we want to live on this planet. The innovation that comes from business will need to drive these changes. Therefore profit driven businesses that equally benefit society is the way forward. I predict that companies that launch a socially sustainable product will do better than classic ventures only focused on money. We as a community are becoming more socially aware of ourselves and the world around us and social entrepreneurship is a way forward.